Instagram, why your company needs to publish video content!
Getting started on Instagram can be confusing at first. Even more if you want to publish video content! But you have to go beyond that because to help you, we tell you why your company must publish video content on Instagram!
You can also take a look on our website because we are an audiovisual production company that makes videos for companies and helps to increase the traffic on your video communication . You can also go take a look to our articles page for some examples.
In June 2018, Instagram announced that they have surpassed the 1 billion users, 8 years after its launch. Instagram’s audience has even doubled in just two years. The app is booming and reigns over users under 30 years of age. Indeed, according to the Global Web Index:
- 41% of Instagram users are between 16 and 24 years old.
Brands have understood this and are investing heavily in content and advertising. The proof is :
- 80% post at least one photo or video per week.
Video content on Instagram grows day by day, and seeing the number of users, your company must publish video content there. First of all, because video has a much higher interaction rate than photos. This represents an increase of about 21% compared to the photos. It is true that there is more work to make a video but you will see more results. Instagram, why your company must publish video content here in 3 points:
1- Adapt your videos to Instagram format
The duration of the videos varies according to the social networks but represents above all a “medium of commitment or even purchase trigger, the video is beneficial for your company. It allows you to attract leads, retain your customers and boost your visibility: you’ll be 53 times more likely to be ranked first on Google if you integrate a video into your content!” explains William Troillard.
That’s why you need to adapt your videos to Instagram format to increase your chances of visibility on networks. When I say adapt your videos, what I mean is that it has to match the instagram “standards” for it to be a good visibility to the public. What are Instagram standards:
- Video duration: less than 30 seconds.
- Square video: format 600×600 pixels.
- Subtitled in interviews: Many people don’t use sound when watching a video.
2- Use story and IGTV to boost your video content
On Instagram you have the possibility to share your content by publishing it either on your account, in a story or on the IGTV. But by posting it on your news feed you won’t have much possibility because to hold the attention as said previously it takes 30 seconds for the video to last. With IGTV and stories you have a lot more opportunities to showcase your brand with powerful videos.
IGTV literally means Instagram Television and contrary to the stories that fade after 24h, the videos on IGTV remain present on the channel.
- There are about 50% companies on Instagram that have created a story on Instagram.
- 30% post at least 10-20 times per month
IGTV lets you create videos ranging from 3 minutes to 15 minutes. Ideal if you want to share a video with more immersive content.
Your videos must be fun, young and colorful to get your message, ideas and feelings out.
It allows your followers to enter the world of your brand. But it is above all to target a young audience that relays information at high speed. A video can create a buzz and be seen by millions of people if the content is of interest to people under 30.
3- Subtitled, Captioned, Published!
On Instagram as in most other social networks, the sound is increasingly muted. Often because people watch videos listening to music at the same time or because they are in noisy or incompatible places for sound.
The Brut videos have highlighted the subtitles in each of their videos and now you won’t be able to see a video without subtitles.
That’s why when you share a video content, you absolutely must create subtitles when a person is interviewed. Or add text content to your video to get a message across.
Don’t forget to caption your videos or content! Of course video is essentially the most important part but your caption can help your post, why? :
- It allows you to give a more precise idea of your video to your followers and thus of the lead.
- It allows you to place #hashtags there to win new followers.
- You can tag friends, a city or a brand for even more lead.
You just have to check if everything is ok and publish! We guarantee that your company must publish video content to make the best use of Instagram.
Our sample videos for our customers:
IMMO RESEAU – video ambassador – Film snack content for the company and its social networks.
ACTIV’HA – Infleuencers – Video for social networks with video sans tournage.
REZOXIMO – independent real estate councelor – real estate film for social networks communication
