What is the cost to be considered when you have a low communication budget?

To make a corporate video is a communicative practice that’s becoming crucial nowadays. However, the cost of this service may seem insurmountable when your communication budget is limited. The tariff for a corporate video actually depends on many factors, that we’re going to list here below. So you will know the cost to be expected for this service in your marketing campaign, and how to limit it.

You can also take a look on our website because we are an audiovisual production company in Paris that accompany many companies to their goals with a limited communication budget. You can also go to our portfolio page for examples.

The true cost of a corporate video

Every film, no matter what represent, needs some steps. And each of them has dedicated professionals. Don’t worry: the goal is not to present your work to the Césars! However, if your corporate video looks too amateurish, that’s how your company will look too.

This is why you will need:

• a screenplay: you need to know what you are going to show in this film
• to have a text: by thinking about what should be listened to and what will be read
• a storyboard: even brief, to plan each of the scenes
• a sound: whether in background music, in voiceover or via spoken dialogue
• cameras: for real shots
• actors or animation specialists: depending on the choice of images
• editing: there are always falls in a shoot and the pace of a video can depend on this step
• someone who can convert the video file into a format that can easily be shared on the internet without requiring too much space.

Some professionals combine several positions, but it is obvious that all these tasks take time…. And therefore money. For example, the average cost of a cameraman per day is €300 . We must therefore be wary of offers that are too attractive, which could result in a real failure, a category that even exists for corporate films.

The price of a Corporate Video Service: variable according to certain criteria

Do you want to know the average cost for a corporate video service? The price varies from €2,000 to €10,000, for films not exceeding two minutes.

This budget may seem impressive, in particular by the large difference between the two amounts.

Here are some tips for staying as close to a limited cost as possible:

• Prepare your screenplay in advance: if the company you are using does not have to write the screenplay, it will take less time to deliver it.
• Limit the length of the video: the more images there are, the higher the cost will be. A chance for you: the attention span of an Internet user is also very short.
• Think about animation: an animated video is less expensive than one made with actors, because it requires less people.
• Forget the special effects: you will also be charged for the extra work time they require.

Make testimonial videos

You can also opt for less expensive video formats, such as the interview with the manager or consumers.

Indeed, betting on a positive feedback regarding your service or your product can only encourage other people to do the same. Customer testimonials tend to reassure prospects of the reliability and seriousness of your business. It’s a give and take because you are making a video for your network, but this network may also know your client and why not be interested in his company.

To conclude

If it is important to budget a marketing campaign, it is just as important to plan it according to the expected results. Do you prefer to wait until you have the necessary budget to make the corporate video of your dreams or produce one at a lower cost but which does not quite meet your expectations?

We hope to have enlightened you on the price for a corporate video service. Feel free to read our other articles on our news page.

Our sample videos for our customers: