Video marketing trends in 2023 have evolved along with your needs and tastes. These trends will shape the year and your communications! Some of them are already everywhere in the way we watch videos.
In this article, we look at three video marketing trends for 2023: snack content, the most widely consumed video format; video used for transparent and authentic communication, perhaps the fastest-growing trend; and finally, live videos.
You can also take a look around our website: we are an audiovisual production company that makes many videos for businesses. Thanks to these videos, the companies that trusted us have doubled their website visits.
You can also visit our portfolio or our YouTube channel for examples.
1- Snack Content
To remind you what snack format is, it’s a video content that is consumed quickly with short text that is accompagnied by videos or photos.
Snack content lets people take in information quickly, with the sound off. It was brought back into fashion by Brut.
This concept can be found widely on social networks this year and is increasing in presence with the growing popularity of Youtube shorts, which implements this concept. This format is also found on Instagram.
Our last production for Proprietes Privées
2- Video as transparent communication for brands
When we talk about transparent communication in video marketing in 2022, we mainly think about videos made with authenticity, a smaller budget and relatable for our customers. There are more and more videos made by brands with reduced budget while maintaining good production quality.
For example,we suggest you watch the video we made for Geovelo below:
We shot this video in Paris using GoPros and a camera mounted on a Segway. One of our team members also appeared as an extra in this ad, because he loves cycling and thought the brand had an excellent product!
It also involves brand partnerships, which now invest in influencers over the long term rather than in one-off campaigns.
“Building a company’s reputation and creating a relationship of trust with consumers takes time. Even influencers with highly engaged communities will struggle to significantly increase sales of a product if they are asked for a single sponsored post.” Woo agency.
But it is also about proposing more offbeat and less informal projects.
3- Live video
Live video is a form of marketing that consists of streaming videos in real time to a targeted audience. It has become very popular because it is interactive and creates a more personal connection with viewers.
Live videos are an ideal way for businesses to promote their products and services and engage their audience. They can also be used for live updates, tutorials and demonstrations. Live videos give businesses marketing opportunities they would not otherwise have.
They can be streamed on many platforms (Zoom, Livestorm, etc.), including Facebook, YouTube and Instagram, which allows businesses to reach a wider audience.
Here are the top 3 video marketing trends in 2023. But we are also likely to see other styles of videos emerge. We will be on the lookout to share them with you! At Il est une fois, we produce many types of video content, whether it be live streams, motion design or corporate films. You can find a summary here… our works.
Our latest work:
Retrospective of our 2022 films
SEYNA – Founder interview video
Article written by David Baudry
I founded Il Est Une Fois in 2002 and I am its artistic director, personally overseeing projects with high creative stakes. Trained in film and audiovisual production, I taught at the École Supérieure des Arts Visuels in Morocco, then worked in China and the United States. Since then, the agency has produced more than 3,500 films for the French Ministry of Justice, ARCEP, CNRS, the Sorbonne and UNESCO, as well as campaigns broadcast on TF1 and M6. In 2019, our work won the award for Best European Cinematography at the Grand European Off Film Awards in Warsaw.
