Video communication

5 tips for creating corporate video

 
In your marketing plan, the creation of video should be a priority and especially for your company. But video is more demanding than writing an article that you re-post on your social networks.
 
You can also take a look on our website  because we are an audiovisual production company  that makes videos for companies and helps to increase the traffic on your video communication . You can also go take a look to our articles page  for some examples.
 
If you want to be part of the 51% of marketing professionals who designate video as the type of content with the best ROI, you need to make sure you have a strategic plan worthy of the name.
So we will give you the 5 tips to prepare you for the creation of a company video:
 

Step 1: What is the goal  p of this company video creation?

First, ask yourself the question of the objectives, the purpose of your video. How would you define its success? There is often a message to convey what is it?

Here are some examples of objectives:

– Generate an incoming lead

–  Build brand awareness

– Demonstrate your product or service

– Educate your target

– Position yourself as a reference medium on your target

 

Étape 2 : which medium (film + broadcast) video will best achieve this goal ?

 

Here below you will find a list of questions that will allow you to break down your video into various sections:

  • 1. What is your catchy introduction, setting your video?
  • 2. What is your challenge you want to solve in your video?
  • 3. What action or thread will your video attempt to resolve?
  • 4. What is the solution to your problem
  • 5. What is your last word before the end of your video?

Étape 3 : distribution, public, broadcast

The final step in the planning process is to determine the appropriate distribution channels. What are the advantages of

each channel and which will bring the most leads?

  • 1. Website : video on a landing page can increase conversions by 80% or more. Also, unless you already have a lot

of traffic on the website, you will need a way to generate traffic to a video on your website.

  • 2. Facebook  : Facebook has an average of 8 billion daily video views, but it’s important to note that 85% of

users watch a Facebook video without sound.

  • 3. YouTube : YouTube has over a billion users, but it is important to note that some companies block this channel in

reason for non-work-related content, which means it may not be appropriate for B2B.

  • 4. Twitter : 82% Twitter users watch videos on the channel.
  • 5. Mobile: more than half of video content is viewed on mobile, and 92% of mobile video viewers share videos with others

Étape 4 : What’s your target?

The next step is to determine your target audience, which will help you determine the tone of your video, the format, the details,

channels, etc. Who are you trying to reach with your video?

  • 1. Are they decision makers or influencers?
  • 2. Does your audience speak the language of your industry and know the slang (results-based sales) or does it need to be introduced into your industry?
  • 3. What interests your audience: numbers and metrics, details, overall process, creativity, etc.?

To find these answers, imagine your ideal client and think about how you welcome them, what you   will talk about   and how

? And if you don’t know your ideal customer, check your existing customer list and leads to find out who’s most interested

by your product/service. And finally, don’t forget to use Google AdWords, which contains links to YouTube. So to help you identify your audience using Customer Match.

 

Step 5: Determine your video details

Now you need to determine the details of your video to know how to start:

  • 1. Duration : according to Forbes, the majority of frames prefer three- to five-minute videos. Only 9% prefer longer videos and

36% prefer videos of one to three minutes duration. At the same time, most B2B videos on Google and YouTube

last between 90 and 120 seconds. While TED Talk videos often last up to eight minutes. So you have to do what you

think is better for you.

  • 2. Style : Which format best fits your brand and message? Is your current website based on cartoon images,

which  that would be perfect for an animation video? Or do you prefer to rely on testimonials to inspire confidence? This would mean that a video interview would be better suited to your needs. Choose a style that matches your client and your website.

  • 3. Mood  : Depending on your audience, you must also consider the mood. Do you prefer you video to be:

1. Business or creative?

2. Humorous or serious?

3. Formal or informal?

4. Technical or familiar?

Conclusion

Before you broadcast video content in the world, you want to make sure that this content will really be useful toyour brand. To do

so, you need strategic planning covering all aspects of the business video creation process, from idea to storyboard,

through the definition of your audience, the choice of the format of your video and the definition of the mode of distribution of the video.

We hope that these 5 tips for creating a company video will enlighten you!

 

Our sample videos for our customers:

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CABINET KWA – Presentation of the firm and collaborators thanks tolawyer firm video.

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SENSIENT COMPANY – To present the company we used many services and above all film corporate.

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