10 numbers that show the efficiency of videomaking
A video is, first of all, images. But in marketing, it is numbers above all. Before deciding to invest in this method, we must be convinced of its effectiveness. If you still have doubts, the following video marketing numbers should be enough to decide.
You can also take a look on our website because we are an audiovisual production company which realizes and helps many companies to increase the traffic of their video communication. You can also go take a look to our articles page for some examples.
10 numbers of videomaking
7 out of 10 videos are short videos
In 2022, the video became a daily gesture! The Covid pandemic has exacerbated this online video viewing trend. But people are mostly consuming more and more short videos on their smartphones or computers. The rise of Tiktok is not by sheer luck.
79.9% of time we watch product videos
According to the last popcorn video study, 25-49 year olds spend 79.9% of their time watching videos related to products or services presented on merchant sites. The video becomes a real information medium for them. This is why brands are increasingly using video on social networks to reach this age group.
200% more click rate
Incorporate a vidéo marketing in an e-mail may seem like a common thing. Except that it increases the click-through rate from 200 to 300% compared to all other types of links contained in a mailing. Even a simple GIF can make the difference.
1,8 million of words per minute
You want to be convincing? Use videos. According to Forrester Research study, a on minute film would have the same power of a 1,8 million words text. Especially since no one will read such a long text on the internet!
53 times more likely to be on Google’s front page
Referencing has become a fierce fight these days. You want to be on the first page of Google. You have to be there. And one of the best weapons at your disposal is video marketing: thanks to it, you are 53 times more likely to reach the top of the podium. No SEO strategy is more effective.
1/3 of advertising investment
Video advertising now accounts for one-third of the total internet advertising investment. And this figure keeps growing with the possibility of planning targeted video advertisements on Facebook, Instagram, Twitter, Snapchat…
6 time more sharing
On Twitter, videos are six times more shared than photos and three times more than GIFs. On average, a video on a social network generates 1200 % of shares more of texts and images combined!
19 % more e-mail opening
Use the word «video» in the subject of your email and you will get 19% more opening rate compared to your usual mailing. Even deregistrations will drop by 26% thanks to this magic word.
52% say it is the support with the best ROI
The Marketing professionals around the world are formal : video is the medium with the best ROI (return on investment). That makes you want to spend a little bit of money on it, doesn’t it?
500 years
More than 500 years of videos are watched on YouTube every day! This tells you how captivating the video medium can be. Especially since this website is not the only one to present videos…
You have now understood: the video can totally transform your image in the eyes of users. Of all these video marketing numbers, which one impressed you the most? We’ll give you one last one before we leave you. Don’t forget to think about mobile devices: nearly 70% of the videos viewed worldwide are on smartphones. You may need to have a vertical video for some of your ads.
Our sample videos for our customers:
MAIRIE BOURG-LA-REINE – Presentation of 2021 new year wishes from the mayor.
Training You –Video Interviewdynamic presenting the company
EIFFAGE – Motion design to win a project about routs construction
