{"id":6742,"date":"2023-02-07T14:04:14","date_gmt":"2023-02-07T13:04:14","guid":{"rendered":"https:\/\/www.ilestunefois.com\/3-trends-of-video-marketing-in-2023\/"},"modified":"2023-02-09T17:18:17","modified_gmt":"2023-02-09T16:18:17","slug":"3-trends-of-video-marketing-in-2023","status":"publish","type":"post","link":"https:\/\/www.ilestunefois.com\/en\/3-trends-of-video-marketing-in-2023\/","title":{"rendered":"The 3 trends of video marketing in 2023"},"content":{"rendered":"\n<p>Les tendances de la video marketing en 2023 ont \u00e9volu\u00e9es comme vos besoins et vos go\u00fbts. Ces tendances vont marquer l&#8217;ann\u00e9e et vos communications ! Pour certaines, elles sont r\u00e9ellement archi pr\u00e9sentes dans notre consommation de videos.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>On verra dans cet article trois tendances de video marketing en 2023 : le snack content qui est le format video le plus utilis\u00e9 dans la consommation de video. Le deuxi\u00e8me est peut \u00eatre celui qui perce le plus, l\u2019utilisation de la video via une communication transparente et authentique. Et enfin, les videos Live.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Vous pouvez aussi faire un tour sur notre\u00a0site car nous sommes une\u00a0<a href=\"https:\/\/www.ilestunefois.com\/\"><strong>soci\u00e9t\u00e9 de production audiovisuelle<\/strong>\u00a0<\/a>qui r\u00e9alise de nombreuses videos pour les entreprises. Gr\u00e2ce \u00e0 ces vid\u00e9os, le taux de visites est multipli\u00e9 par eux pour les entreprises qui nous ont fait confiance \ud83d\ude42 .<\/p>\n\n<p> Vous pouvez \u00e9galement aller sur notre page\u00a0<a href=\"https:\/\/www.ilestunefois.com\/portfolio\/\"><strong>portfolio<\/strong><\/a>\u00a0ou\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCkD08Da4V6vS1q_BC6-oHrA\">youtube<\/a>\u00a0pour des exemples.<\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.ilestunefois.com\/wp-content\/uploads\/2023\/02\/Violet-et-Orange-De&#x301;grade&#x301;-Musique-YouTube-Chai&#x302;ne-Art-1024x576.png\" alt=\"3 trends of video marketing in 2023\" class=\"wp-image-6737\"\/><\/figure>\n<\/div>\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"has-text-align-center wp-block-heading\">1- Snack Content<\/h2>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>To remind you what snack format is, it&#8217;s a video content that is consumed quickly with short text that is accompagnied by videos or photos.<\/p>\n\n<p>Le snack content permet de consommer de l\u2019information rapidement et sans son. Elle a \u00e9t\u00e9 mis au go\u00fbt du jour par Brut.<\/p>\n\n<p>This concept can be found widely on social networks this year and is increasing in presence with the growing popularity of Youtube shorts, which implements this concept. This format is also found on Instagram.<\/p>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"has-text-align-center wp-block-heading\">Our last production for Proprietes Priv\u00e9es<\/h5>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_11799\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/mAFI56nYC1w?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/mAFI56nYC1w\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"has-text-align-center wp-block-heading\">2- La video =  communication transparente pour les marques<\/h2>\n\n<p><\/p>\n\n<p>When we talk about transparent communication in video marketing in 2022, we mainly think about videos made with authenticity, a smaller budget and relatable for our customers. There are more and more videos made by brands with reduced budget while maintaining good production quality.<\/p>\n\n<p>For example,we suggest you watch the video we made for Geovelo below:<\/p>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_14214\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/S3u87tG5NRY?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/S3u87tG5NRY\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Nous avons r\u00e9alis\u00e9 cette video dans Paris en utilisant des gopro et une cam\u00e9ra port\u00e9e sur un segway. L&#8217;un de nos collaborateurs a \u00e9galement fait de la figuration pour cette publicit\u00e9 car il adore le v\u00e9lo et trouvait que la marque avait un excellent produit !<\/p>\n\n<p>Cela passe aussi par les collaborations des marques, qui misent maintenant sur des influenceurs sur le long terme et non plus sur du one shoot. <\/p>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>&#8220;<em>En effet, \u00e9tablir la notori\u00e9t\u00e9 de son entreprise et\u00a0<strong>cr\u00e9er une relation de confiance avec les consommateurs demande du temps.<\/strong>\u00a0Et m\u00eame les influenceurs dont la communaut\u00e9 est ultra-engag\u00e9e auront des difficult\u00e9s \u00e0 augmenter significativement les ventes d\u2019un produit s\u2019ils sont sollicit\u00e9s pour un seul post-sponsoris\u00e9.<\/em>\u00a0&#8221; agence Woo.<\/p>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>But it is also about proposing more offbeat and less informal projects.<\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"has-text-align-center wp-block-heading\">3- Video en direct <\/h2>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_41850\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/mG4LEyjjb1k?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/mG4LEyjjb1k\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>La vid\u00e9o live est une forme de marketing qui consiste \u00e0 diffuser des vid\u00e9os en direct \u00e0 un public cibl\u00e9. Elles sont devenues tr\u00e8s populaires parce qu&#8217;elles sont interactives et cr\u00e9ent une connexion plus personnelle avec les spectateurs.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Les vid\u00e9os live sont un moyen id\u00e9al pour les entreprises de promouvoir leurs produits et services et d&#8217;engager leur public. Elles peuvent \u00e9galement \u00eatre utilis\u00e9es pour fournir des mises \u00e0 jour en direct, des tutoriels et des d\u00e9monstrations. Les vid\u00e9os live offrent aux entreprises des possibilit\u00e9s de marketing qu&#8217;elles n&#8217;auraient pas autrement. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Elles peuvent \u00eatre diffus\u00e9es sur de nombreuses plateformes (Zoom, Livestorm etc..) , y compris Facebook, YouTube et Instagram, ce qui permet aux entreprises de toucher un plus large public.<\/p>\n\n<div style=\"height:76px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Here are the top 3 video marketing trends in 2023. But we are also likely to see other styles of videos emerge. We will be on the lookout to share them with you! At Il est une fois, we produce many types of video content, whether it be live streams, motion design or corporate films. You can find a summary here&#8230; <a href=\"https:\/\/www.ilestunefois.com\/portfolio\/?lang=en\"><strong>our works<\/strong><\/a>.<\/p>\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"has-text-align-center wp-block-heading\">Nos derni\u00e8res r\u00e9alisations :<\/h2>\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_29935\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/JosAx27_BI4?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/JosAx27_BI4\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>R\u00e9trospective de nos films de 2022<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_52755\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/gXYEDjsiM3I?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/gXYEDjsiM3I\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p>SEYNA &#8211; <a href=\"https:\/\/www.ilestunefois.com\/video-interview\/\">Vid\u00e9o interview<\/a> du fondateur<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les tendances de la video marketing en 2023 ont \u00e9volu\u00e9es comme vos besoins et vos go\u00fbts. Ces tendances vont marquer l&#8217;ann\u00e9e et vos communications ! Pour certaines, elles sont r\u00e9ellement archi pr\u00e9sentes dans notre consommation de videos. On verra dans cet article trois tendances de video marketing en 2023 : le snack content qui est [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-6742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 3 trends of video marketing in 2023<\/title>\n<meta name=\"description\" content=\"In 2023, there are new trends for video marketing and here you will find the best\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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