{"id":5818,"date":"2022-03-10T12:26:17","date_gmt":"2022-03-10T11:26:17","guid":{"rendered":"https:\/\/www.ilestunefois.com\/5-tips-for-creating-corporate-video\/"},"modified":"2023-03-08T15:08:02","modified_gmt":"2023-03-08T14:08:02","slug":"5-tips-for-creating-corporate-video","status":"publish","type":"post","link":"https:\/\/www.ilestunefois.com\/en\/5-tips-for-creating-corporate-video\/","title":{"rendered":"5 tips for creating corporate video"},"content":{"rendered":"<div>&nbsp;<\/div>\n<div>In your marketing plan, the <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.ilestunefois.com\/film-corporate\/\">creation of video<\/a><\/span> should be a priority and especially for your company. But video is more demanding than writing an article that you re-post on your social networks.<\/div>\n<div>&nbsp;<\/div>\n<div>You can also take a look on our&nbsp;<span class=\"has-inline-color has-black-color\">website<\/span>&nbsp; because we are an&nbsp;<a href=\"https:\/\/www.ilestunefois.com\/?lang=en\"><span class=\"has-inline-color\" style=\"color: #8daa9d;\"><strong>audiovisual production company<\/strong><\/span> &nbsp;<\/a>that makes videos for companies and helps to increase the traffic on your video communication . You can also go take a look to our <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.ilestunefois.com\/portfolio\/?lang=en\"><strong><span class=\"has-inline-color\">articles page<\/span><\/strong><\/a><\/span>&nbsp; for some examples.<\/div>\n<div>&nbsp;<\/div>\n<div>If you want to be part of the 51% of marketing professionals who designate video as the type of content with the best ROI, you need to make sure you have a strategic plan worthy of the name.<\/div>\n<div>So we will give you the 5 tips to prepare you for the creation of a company video:<\/div>\n<div>&nbsp;<\/div>\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><strong>Step 1: What is the goal &nbsp;p of this company video creation?<\/strong><\/span><\/h3>\n<p>First, ask yourself the question of the objectives, the purpose of your video. How would you define its success? There is often a message to convey what is it?<\/p>\n<p>Here are some examples of objectives:<\/p>\n<p>&#8211;&nbsp;Generate an incoming lead<\/p>\n<p>&#8211;&nbsp; Build brand awareness<\/p>\n<p>&#8211;&nbsp;Demonstrate your product or service<\/p>\n<p>&#8211;&nbsp;Educate your target<\/p>\n<p>&#8211; Position yourself as a reference medium on your target<\/p>\n<h3>&nbsp;<\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><strong>\u00c9tape 2 : which medium (<\/strong><strong>film + broadcast) <\/strong><strong>video will best achieve this goal ?<\/strong><\/span><\/h3>\n<div>&nbsp;<\/div>\n<p>Here below you will find a list of questions that will allow you to break down your video into various sections:<\/p>\n<ul>\n<li>1. What is your catchy introduction, setting your video?<\/li>\n<\/ul>\n<ul>\n<li>2. What is your challenge you want to solve in your video?<\/li>\n<\/ul>\n<ul>\n<li>3. What action or thread will your video attempt to resolve?<\/li>\n<\/ul>\n<ul>\n<li>4. What is the solution to your problem<\/li>\n<\/ul>\n<ul>\n<li>5. What is your last word before the end of your video?<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><strong>\u00c9tape 3 : distribution, public, broadcast<\/strong><\/span><\/h3>\n<div>\n<p>The final step in the planning process is to determine the appropriate distribution channels. What are the advantages of<\/p>\n<p>each channel and which will bring the most leads?<\/p>\n<ul>\n<li>1. <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.ilestunefois.com\/?lang=en\">Website<\/a><\/span> : video on a landing page can increase conversions by 80% or more. Also, unless you already have a lot<\/li>\n<\/ul>\n<p>of traffic on the website, you will need a way to generate traffic to a video on your website.<\/p>\n<ul>\n<li>2.&nbsp;<span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.facebook.com\/ilestunefois\">Facebook<\/a> &nbsp;<\/span>: Facebook has an average of 8 billion daily video views, but it\u2019s important to note that 85% of<\/li>\n<\/ul>\n<p>users watch a Facebook video without sound.<\/p>\n<ul>\n<li>3.&nbsp;<span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.youtube.com\/channel\/UCkD08Da4V6vS1q_BC6-oHrA\/videos\">YouTube<\/a><\/span>&nbsp;: YouTube has over a billion users, but it is important to note that some companies block this channel in<\/li>\n<\/ul>\n<p>reason for non-work-related content, which means it may not be appropriate for B2B.<\/p>\n<ul>\n<li>4.&nbsp;Twitter&nbsp;: 82% Twitter users watch videos on the channel.<\/li>\n<\/ul>\n<ul>\n<li>5. Mobile: more than half of video content is viewed on mobile, and 92% of mobile video viewers share videos with others<\/li>\n<\/ul>\n<\/div>\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><strong>\u00c9tape 4 : What&#8217;s your target?<\/strong><\/span><\/h3>\n<p>The next step is to determine your target audience, which will help you determine the tone of your video, the format, the details,<\/p>\n<p>channels, etc. Who are you trying to reach with your video?<\/p>\n<div>\n<ul>\n<li>1. Are they decision makers or influencers?<\/li>\n<\/ul>\n<ul>\n<li>2. Does your audience speak the language of your industry and know the slang (results-based sales) or does it need to be introduced into your industry?<\/li>\n<\/ul>\n<ul>\n<li>3. What interests your audience: numbers and metrics, details, overall process, creativity, etc.?<\/li>\n<\/ul>\n<p>To find these answers, imagine your ideal client and think about how you welcome them, what you &nbsp; will talk about &nbsp; and how<\/p>\n<p>? And if you don\u2019t know your ideal customer, check your existing customer list and leads to find out who\u2019s most interested<\/p>\n<p>by your product\/service. And finally, don\u2019t forget to use Google AdWords, which contains links to YouTube. So to help you identify your audience using Customer Match.<\/p>\n<\/div>\n<div>&nbsp;<\/div>\n<div>\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><strong>Step 5: Determine your video details<\/strong><\/span><\/h3>\n<\/div>\n<p>Now you need to determine the details of your video to know how to start:<\/p>\n<ul>\n<li>1.&nbsp;<strong>Duration<\/strong>&nbsp;: according to Forbes, the majority of frames prefer three- to five-minute videos. Only 9% prefer longer videos and<\/li>\n<\/ul>\n<p>36% prefer videos of one to three minutes duration. At the same time, most B2B videos on Google and YouTube<\/p>\n<p>last between 90 and 120 seconds. While TED Talk videos often last up to eight minutes. So you have to do what you<\/p>\n<p>think is better for you.<\/p>\n<ul>\n<li>2.&nbsp;<strong>Style&nbsp;<\/strong>: Which format best fits your brand and message? Is your current website based on cartoon images,<\/li>\n<\/ul>\n<p>which&nbsp; that would be perfect for an animation video? Or do you prefer to rely on testimonials to inspire confidence? This would mean that a video interview would be better suited to your needs. Choose a style that matches your client and your website.<\/p>\n<ul>\n<li>3.&nbsp;<strong>Mood &nbsp;<\/strong>: Depending on your audience, you must also consider the mood. Do you prefer you video to be:<\/li>\n<\/ul>\n<p>1. Business or creative?<\/p>\n<p>2. Humorous or serious?<\/p>\n<p>3. Formal or informal?<\/p>\n<p>4. Technical or familiar?<\/p>\n<div>\n<h3><span style=\"color: #8daa9d;\"><strong>Conclusion<\/strong><\/span><\/h3>\n<p>Before you broadcast <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.youtube.com\/\">video content in the world<\/a><\/span>, you want to make sure that this content will really be useful to<span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/ilestunefois.com\/comment-identifier-les-outils-de-communication-externe-efficaces-pour-votre-entreprise%e2%80%89\/\">your brand<\/a><\/span>. To do<\/p>\n<\/div>\n<p>so, you need strategic planning covering all aspects of the business video creation process, from idea to storyboard,<\/p>\n<p>through the definition of your audience, the choice of the format of your video and the definition of the mode of distribution of the video.<\/p>\n<p>We hope that these 5 tips for creating a company video will enlighten you!<\/p>\n<div>&nbsp;<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nos-exemples-de-videos-pour-nos-clients\">Our sample videos for our customers:<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_33985\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/Lxaha5ztNF8?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/Lxaha5ztNF8\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>CABINET KWA<\/strong> &#8211; Presentation of the firm and collaborators thanks to<a href=\"https:\/\/www.ilestunefois.com\/video-lawyers\/?lang=en\"><span style=\"color:#8daa9d\" class=\"has-inline-color\">lawyer firm video<\/span><\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_60650\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/-6sZ8QoU7rI?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/-6sZ8QoU7rI\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>SENSIENT COMPANY<\/strong> &#8211; To present the company we used many services and above all <a href=\"https:\/\/www.ilestunefois.com\/film-corporate\/\"><span style=\"color:#8daa9d\" class=\"has-inline-color\">film corporate<\/span><\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In your marketing plan, the creation of video should be a priority and especially for your company. But video is more demanding than writing an article that you re-post on your social networks. &nbsp; You can also take a look on our&nbsp;website&nbsp; because we are an&nbsp;audiovisual production company &nbsp;that makes videos for companies and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tips for creating corporate video<\/title>\n<meta name=\"description\" content=\"In this article, we give you 5 tips for creating solid video content for creating your own corporate video.\" \/>\n<meta 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