{"id":5808,"date":"2022-03-08T16:09:23","date_gmt":"2022-03-08T15:09:23","guid":{"rendered":"https:\/\/www.ilestunefois.com\/instagram-why-your-company-needs-to-publish-video-content\/"},"modified":"2023-02-08T15:51:26","modified_gmt":"2023-02-08T14:51:26","slug":"instagram-why-your-company-needs-to-publish-video-content","status":"publish","type":"post","link":"https:\/\/www.ilestunefois.com\/en\/instagram-why-your-company-needs-to-publish-video-content\/","title":{"rendered":"Instagram, why your company needs to publish video content!"},"content":{"rendered":"<div id=\"cc-m-7936400456\" class=\"j-module n j-text \">\n<p>Getting started on <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.instagram.com\/?hl=fr\">Instagram<\/a><\/span> can be confusing at first. Even more if you want to publish video content! But you have to go beyond that because &nbsp; to help you, we tell you why your company must publish video content on Instagram!<\/p>\n<p>You can also take a look on our&nbsp;<span class=\"has-inline-color has-black-color\">website<\/span>&nbsp; because we are an&nbsp;<a href=\"https:\/\/www.ilestunefois.com\/?lang=en\"><span class=\"has-inline-color\" style=\"color: #8daa9d;\"><strong>audiovisual production company<\/strong><\/span> &nbsp;<\/a>that makes videos for companies and helps to increase the traffic on your video communication . You can also go take a look to our <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/www.ilestunefois.com\/portfolio\/?lang=en\"><strong><span class=\"has-inline-color\">articles page<\/span><\/strong><\/a><\/span>&nbsp; for some examples.<\/p>\n<p class=\"p1\"><span class=\"s1\">In June 2018, Instagram announced that they have surpassed the&nbsp;<b>1 billion users<\/b>, 8 years after its launch. Instagram\u2019s audience has even doubled in just two years. The app is booming and reigns over users under 30 years of age. Indeed, according to the Global Web Index:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\"><b>41% of Instagram users are between 16 and 24 years old.<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\">Brands have understood this and are investing heavily in content and advertising. The proof is<b>&nbsp;:&nbsp;<\/b><\/p>\n<ul>\n<li><b>80% post&nbsp; at &nbsp; least one photo or video per week.<\/b><\/li>\n<\/ul>\n<p class=\"p1\">Video content on Instagram grows day by day, and seeing the number of users, your company must publish video content there. First of all, because video has a much higher interaction rate than photos. This represents an increase of about 21% compared to the photos. It is true that there is more work to make a video but you will see more results. Instagram, why your company must publish video content here in 3 points:<\/p>\n<h3 class=\"p1\" style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><span class=\"s1\">&nbsp;<\/span><b>1- Adapt your videos to Instagram format<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<p><span class=\"s4\">The duration of the videos varies according to the social networks but represents above all a &#8220;<\/span><span class=\"s1\">medium of commitment or even purchase trigger, the video is beneficial for your company. It allows you to attract leads, retain your customers and boost your visibility: you\u2019ll be 53 times more likely to be ranked first on Google if you integrate a video into your content!&#8221; explains William Troillard.&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&nbsp;<\/span><\/p>\n<p><span class=\"s1\">That\u2019s why you need to <span style=\"color: #8daa9d;\"><a style=\"color: #8daa9d;\" href=\"https:\/\/ilestunefois.com\/bien-choisir-son-format-de-video-reseaux-sociaux\/\">adapt your videos to Instagram format<\/a><\/span> to increase your chances of visibility on networks. When I say adapt your videos, what I mean is that it has to match the instagram &#8220;standards&#8221; for it to be a good visibility to the public. What are Instagram standards:&nbsp;<\/span><\/p>\n<ol class=\"ol1\">\n<li class=\"li6\"><span class=\"s2\">&nbsp;Video duration: less than 30 seconds.&nbsp;<\/span><\/li>\n<li class=\"li7\"><span class=\"s2\">&nbsp;Square video: format 600&#215;600 pixels.<\/span><\/li>\n<li class=\"li2\"><span class=\"s2\">&nbsp;Subtitled in &nbsp; interviews: Many people don\u2019t use sound when watching a video.<\/span><\/li>\n<\/ol>\n<\/div>\n<div id=\"cc-m-7937320256\" class=\"j-module n j-text \">\n<p><b>&nbsp;<\/b><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\"><strong>2- Use story and IGTV to boost your video content<\/strong><\/span><\/h3>\n<p>On Instagram you have the possibility to share your content by publishing it either on your account,&nbsp; in a story or on the IGTV.&nbsp; But by posting it on your news feed you won\u2019t have much possibility because to hold the attention as said previously it takes 30 seconds for the video to last. With IGTV and stories you have a lot more opportunities to showcase your brand with powerful videos.<\/p>\n<p>IGTV literally means Instagram Television and contrary to the stories that fade after 24h, the videos on IGTV remain present on the channel.<\/p>\n<ul>\n<li>There are about &nbsp; <strong>50%<\/strong> &nbsp; companies on Instagram that have created a story on Instagram.<\/li>\n<li><strong>30%<\/strong> &nbsp; post at least 10-20 times per month<\/li>\n<\/ul>\n<p>IGTV lets you create videos ranging from 3 minutes to 15 minutes. Ideal if you want to share a video with more immersive content.<\/p>\n<p>Your videos must be&nbsp; <strong>fun, young and colorful<\/strong> &nbsp; to get your message, ideas and feelings out.<\/p>\n<p>It allows your followers to enter the world of your brand. But it is above all to target a young audience that relays information at high speed. A video can create a buzz and be seen by millions of people if the content is of interest to people under 30.<\/p>\n<\/div>\n<figure class=\"cc-imagewrapper cc-m-image-align-3\"><\/figure>\n<div id=\"cc-m-7937413056\" class=\"j-module n j-imageSubtitle \">\n<div class=\"cc-clear\"><center><img decoding=\"async\" class=\"aligncenter wp-image-4290 size-full\" src=\"https:\/\/ilestunefois.com\/wp-content\/uploads\/2020\/06\/1560501660.jpg\" alt=\"instagram company vid\u00e9o\" width=\"664\" height=\"467\" srcset=\"https:\/\/www.ilestunefois.com\/wp-content\/uploads\/2020\/06\/1560501660.jpg 664w, https:\/\/www.ilestunefois.com\/wp-content\/uploads\/2020\/06\/1560501660-300x211.jpg 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/center><\/div>\n<div>&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<\/div>\n<div id=\"cc-m-7937412756\" class=\"j-module n j-text \">\n<h3 style=\"text-align: center;\"><span style=\"color: #8daa9d;\">3- Subtitled, Captioned, Published!<\/span><\/h3>\n<p>On Instagram as in most other social networks, the sound is increasingly muted. Often because people watch videos listening to music at the same time or because they are in noisy or incompatible places for sound.<\/p>\n<p>The Brut videos have highlighted the subtitles in each of their videos and now you won\u2019t be able to see a video without subtitles.<\/p>\n<p>That\u2019s why when you share a video content, you absolutely must create subtitles when a person is interviewed. Or add text content to your video to get a message across.<\/p>\n<p>Don\u2019t forget to caption your videos or content! Of course video is essentially the most important part but your caption can help your post, why? :<\/p>\n<ol>\n<li>It allows you to give a more precise idea of your video to your followers and thus of the lead.<\/li>\n<li>It allows you to place #hashtags there to win new followers.<\/li>\n<li>&nbsp;You can tag friends, a city or a brand for even more lead.<\/li>\n<\/ol>\n<p>You just have to check if everything is ok and publish! We guarantee that your company must publish video content to make the best use of Instagram.<\/p>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nos-exemples-de-videos-pour-nos-clients\">Our sample videos for our customers:<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_94155\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/Qydpi_b6DOc?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/Qydpi_b6DOc\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>IMMO RESEAU<\/strong> &#8211; video ambassador &#8211; <a href=\"https:\/\/www.ilestunefois.com\/snack-content\/?lang=en\"><span style=\"color:#8daa9d\" class=\"has-inline-color\">Film snack content<\/span><\/a> for the company and its social networks.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_45046\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/yXQqumGPS6Q?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/yXQqumGPS6Q\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>ACTIV&#8217;HA<\/strong> &#8211; Infleuencers &#8211; Video for social networks with <a href=\"https:\/\/www.ilestunefois.com\/snack-content\/?lang=en\"><span style=\"color:#8daa9d\" class=\"has-inline-color\">video sans tournage<\/span><\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"epyt-video-wrapper\"><div  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_84662\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" data-facadesrc=\"https:\/\/www.youtube.com\/embed\/e7KYd_2tPgk?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__ epyt-facade epyt-is-override  no-lazyload\" data-epautoplay=\"1\" ><img decoding=\"async\" data-spai-excluded=\"true\" class=\"epyt-facade-poster skip-lazy\" loading=\"lazy\"  alt=\"YouTube player\"  src=\"https:\/\/i.ytimg.com\/vi\/e7KYd_2tPgk\/maxresdefault.jpg\"  \/><button class=\"epyt-facade-play\" aria-label=\"Play\"><svg data-no-lazy=\"1\" height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#f00\"><\/path><path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path><\/svg><\/button><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>REZOXIMO<\/strong> &#8211; independent real estate councelor &#8211; <a href=\"https:\/\/www.ilestunefois.com\/real-estate-video\/?lang=en\"><span style=\"color:#8daa9d\" class=\"has-inline-color\">real estate film <\/span><\/a> for social networks communication<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Getting started on Instagram can be confusing at first. Even more if you want to publish video content! But you have to go beyond that because &nbsp; to help you, we tell you why your company must publish video content on Instagram! You can also take a look on our&nbsp;website&nbsp; because we are an&nbsp;audiovisual production [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33,34],"tags":[],"class_list":["post-5808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-communication","category-social-networks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram, why your company needs to publish video content!<\/title>\n<meta name=\"description\" content=\"Why does your company need to use instagram to post video content? 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